Standard Five: Advertising and promotional practices

Members shall only use those advertising and promotional practices which fairly and accurately inform prospective clients and the public of the member's services, qualifications, credentials, and other relevant professional information.

Interpretation:

1. Members shall use the Association's logos, emblems, designations, and registered trademarks only in accordance with the Association's guidelines.

2. The International Webmasters Association's name, designation Certificatied Web Professional (CWP) and emblems are the sole property of the Association.

3. Without specific authorization, members shall refrain from using the Association's logos, emblems, designations or registered trademarks in a manner which could be construed as representing the Association or acting or speaking on behalf of the Association.

Interpretation:

1. A member's advertising and promotional practices shall fairly and accurately reflect the member's professional and educational qualifications, experience, professional designation(s) and areas of specialization.

2. Resumes and statement of qualification should only be presented in a manner that is positive, factual and not misleading.

3. The IWA designation may be used only by those members upon whom it has been conferred by the Association.

4. All advertising and promotional practices shall be in good taste and shall not offend or be contrary to the public or the Association.

5. All advertising and promotional practices shall not create unrealistic expectations in clients or the public.